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challenge: Promote a park that doesn’t yet exist; help show visually that it will be built on top of a freeway. Fundraising was extremely important, so I created a logo and brand for their annual gala “For the Love of Hollywood”.

solution: Help bridge the unusual pairing through visually linking park and freeway imagery. Keep participants and community involved by creating a “counting butterfly” system — one new butterfly is added each year to all communications materials.


reply card

2010 – HCP flyer

donation/registration form

map flyer

program ad

2011 – invitation

2012 Invitation

2013 invitation

2013 save the date

Hollywood Parade Costumes

program ad