years
+ projects
I have had the great pleasure of working with DIRECTV extensively for many years on a huge variety of projects — the most recent being a full re-design of their internal employer brand.
employer brand
style guide (selected pages)
challenges:
DIRECTV’s external consumer brand didn’t represent their internal culture; having the old-tech word “TV” in its name made attracting and retaining new-tech talent difficult. Visual strategies for the many departments and sub-brands had to be considered and created.
solution:
I worked with their Corporate Communications team to create a new internal visual brand under the employee-centric vision statement “Entertain Your Future.” New communications “got real” by featuring actual employees and testimonials.
employer brand sample layouts
new hire materials
new hire folder
new hire application
sub-brand: “TotalPicture” benefits
poster for benefits program
sample suite of email headers
brochure (front)
brochure (back)
sub-brand: “CORE” intranet
types of projects done for DIRECTV
- logos + branded campaigns
- powerpoints
- brochures
- posters
- print + onscreen ads
- intranet graphics
- technical booklets
- interactive pdfs
- video concepts/design
- direct mail
- booth graphics
- social media graphics
- signage
- online + print stationery suites
- postcards
- maps/infographics
