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challenge: XB was debuting at the prestigious SWSA in a month and needed an American brand — and promotional pieces that would get them American distribution.

solution: The XB brand and elements were created for the American launch of the premium “sex on the beach” cocktail.

WSWA promotional 8-page newspaper

Promotional event postcard — drink recipes featuring XB

WSWA promotional 8-page newspaper

Promotional event postcard — drink recipes featuring XB

Promotional event postcard — drink recipes featuring XB

SWSA Floor Displays

wall graphic

wall graphic