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challenge:

Create a scalable, versatile logo and brand (year after year, possibly launching in other countries) worthy of the world’s first political convention.

solution:

An anti-logo. Not a fixed, static mark, but a 3-part grass-roots-style logo stencil — independent, moveable, sprayable invitations to anyone who might also have something to say.

style guide (selected pages)

spray can design

pre-launch teaser art

tshirts

the logo

vote bags
vote bags

PPT (select pages)